Sustainable financial strategies applied to business risk situations: a literature review

Abstract

The objective of this study is to analyze the financial strategies applied in situations of business risk, based on the systematic analysis of specialized literature of the last twenty years from indexed data sources. Thirty-one articles were selected according to specific quality criteria. Once analyzed, it was found that the application of financial strategies in risk situations is of the utmost importance, since if the risk is corrected immediately it affects liquidity, otherwise it will directly affect capital. Therefore, risks must be prevented from the financial side according to the type of company; and since they are planning decisions applied in specific situations to improve efficiency and generate value, they must be established in the strategic management as short and long term objectives to achieve market positioning and financial sustainability.  In conclusion, it is important to consider that a business risk situation can affect the internal or external part of an organization in different ways if it is not treated in time; thus, long-term strategies are related to investment and profit management, but those applied in the short term are related to the management of working capital and current cash. Therefore, if a risk situation is determined to have a smaller impact, short-term financial strategies should be applied and if there is a possible risk situation with a greater impact, long-term financial strategies established in the planning for the period should be applied.